Understanding how Ally’s Flex Coverage can help protect your car compared to other insurances and warranties can be complicated. So we helped break it down in a friendly, easy-to-digest way while reminding car-owners that Flex Coverage gives you the extra protection you need to keep your life moving.

Creative Director: Kevin Karp
Associate Creative Director: Chris Martin
Copywriter: Steph Piperis
Art Director: Kendall Konenkamp

For Ally, quickly explaining why a vehicle service contract is necessary for protecting your car was a hard barrier to overcome. Breaking it down into a simple, relatable truism made it easy to digest. Because let’s face it — when your car breaks down, your life breaks down. Ally’s vehicle service contract covers auto parts that your warranty might not, helping to protect against those tragic breakdowns.

Creative Director: Kevin Karp
Copywriter: David Cutler
Art Director: Kendall Konenkamp